Those
who can
brief
with one
word.
Those
who can
make
Milton
Glaser
groan.
Those
who
can
produce
chaos into
beauty
Those
who can
make
a message
mediaproof
Those
who can
make
30 secs
last
an hour.
Those
who can
translate
creative chaos
into visuals
that sell.
Reducing complex matters to
something stupid simple.
Ending up with one word,
that says it all.
If you want this, you need those.
The ability to think in forms.
Simple shapes you want to see
over and over again.
If you want this, you need those.
Someone who can guide a bull through a China shop and end up with a stunning registration
of the event.
If you want this, you need those.
Printed colors that last.
Banners that catch the eye.
Websites that make you click.
If you want this, you need those.
Pushing limits to generate that
one special moment. Then re-edit it
a thousand times so you can watch it a million times
If you want this, you need those.
Mastering the brain of the art director by visualising his image into something that tells and sells.
If you want this, you need those.
Those
who can
serve
clients
and tame
creatives.
Prepared to serve and smile
while hitting the drum
to keep the galleon on track.
If you want this, you need those.
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